Projects
Downtown Alliance
Service:
Wayfinding, Research, Civic
Client:
Alliance for Downtown New York
Collaborators:
Pentagram Design
Date:
2000 
As one of America’s oldest and densest neighborhoods, downtown Manhattan is a complicated place to navigate. Once south of midtown’s predictable urban grid, people land inside a tangled network of streets and pathways that grew spontaneously over centuries. Sylvia Harris assessed the site and developed a strategic wayfinding plan to help everyone – travelers, residents, and workers alike – move more comfortably through this historic district.
Our research report informed the design of a state-of-the-art neighborhood sign system.
Research led to innovative new lollipop orientation signs designed by Pentagram.