Newcomers to a public space such as a university campus or city neighborhood feel welcome when they encounter coordinated information systems and signage. CitizenR&D advises managers of public venues – from large urban business improvement districts to small visitor centers – about branding, wayfinding, and environmental graphic design. Informed by field research and user interviews, we create wayfinding strategies that help people find their way through any public space.
 

Visitor Information Master Planning

CitizenR&D develops master plans that explain and coordinate signage, maps, branding, technology, and preliminary programming for large public complexes. These documents guide creative teams through the design process and informs future decisions about all environmental communications. View Project

Visitor Experience Research

Our team of researchers and environmental psychologists immerse themselves in the visitor experience. We spend hours interviewing and observing people on site as they react to signs, maps, and mobile media. This research helps our clients make informed decisions about strategies, goals, and resource allocation before initiating design. View Project 

Integrated Wayfinding Strategies

To ensure a seamless visitor experience, our planning process determines the most effective distribution of signs, maps, staff, and media throughout a complex. These integrated strategies and presentations justify the case for change and define the scope of work for creative teams. View Project 

Usability Testing

CitizenR&D guides client teams through the process of gathering user input to assess the success of different wayfinding strategies. We facilitate collaborative design by testing public reaction to symbols, sign types, locations, technology, and instructions. This feedback ensures that a program will be functional and understood by a wide range of people. View Project